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Author: oneoutcreative
Small Business Social Media Tips to Grown Customers
The below is a checklist of MUST HAVE’s for marketing tools in today’s society. Article and more detail taken from: http://mashable.com/2009/10/28/small-business-marketing/
GET Facebook
GET Twitter
GET a Blog
Get LinkedIn
Participate On Other Blogs
Mobile Social Networks and other Local Strategies
Comments and Conversations About Your Company
GET YouTube (Multimedia)
Maintain Brand Consistency
Leverage Combinations of Social Media Tools
COOL website for shop fronts or visual displays
If you have a Twitter account, OR you are possibly talked about on Twitter, then this website is a great creative simple site which allows you to type in a word or phrase and visually display any mention of that text in a unique way.
Check it out www.visibletweets.com
IT’S OUR 2ND BIRTHDAY!
TODAY IS AN EXCITING DAY!
On 20/08/10 Oneout creative was founded. We are proud to announce that today we have officially turned 2! Thank you to all of our customers, suppliers and supporters who have been a part of the amazing journey and we look forward to many more fun times ahead!
ONEOUT Creative
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Content vs. Sales: 5 email marketing tips!
Taken via: NETT Magazine: http://nett.com.au/sales-marketing/content-vs-sales-5-email-marketing-tips/
Posted on July 26, 2012 by Luke Telford
Balancing promotions and useful content is crucial in email marketing. Typically, recipients sign up to an email list because they’re after one or the other. Striking the right balance means that fewer will be disappointed with what they find in their inbox each week, and that means more sales for your business. Below are five tips to help keep your email database interested in what you have to say.
1. It’s all about them
For many businesses, it can be easy to lose sight of the real focus of email marketing: the customer. It’s important to remember that the email isn’t about what your business offers – it’s about what the customer wants from you.
“Don’t just think about what you are wanting to do,” says Kimberly Palmer, an online marketing strategist at Hard Edge Media. “The reason you do marketing is because you have a result you’re looking to achieve, but if you’re looking to communicate with people, don’t just think about what you want to say. You’ve also got to think about what people are interested in reading about. They’re very busy, and you’ve got a really short period of time to capture their attention, so make sure it’s engaging.”
2. Believe in what you’re sending
If you personally don’t think the contents of your email are good – whether it’s an offer or an article – then don’t send it.
“Never send anything unless you actually think it’s offering value to your customer base,” offers Agenda City founder Blake Hutchison. “Don’t send it because you want them to know, send it because they need to know. People make that mistake quite regularly. They push something out just because they need to get it out, rather than the customer base finding value in a piece of content that’s been released.”
3. Less is more
Although it might not seem like it, email marketing is incredibly competitive. Your email is competing with dozens, sometimes hundreds, of others in each customer’s inbox. Realising this, many business owners try to maximise the effectiveness of their missives by filling them with as much great content and juicy discounts as possible – but this is the wrong approach. Instead of filling the email with info, keep it simple, streamlined and on-topic.
“Less is more,” says Hutchison. “I think people, historically, have used email as a marketing vehicle, and have then over-crowded it. If you can show consistent ability to provide value through small amounts of well-thought-out content, it’s probably going to show positively in open rates.”
4. Manage expectations
One of the tricks with email marketing is to tell people what they’re going to get after they sign up. If your email is going to be half promotions and half ‘how-to’ articles, then make this clear i the sign-up process. That way, they’ll know what to expect, and will be more receptive to it, therefore.
“The most important thing with email is that you deliver on the subscriber’s expectations,” says Gordon McNenney, content and communications director at DT Digital. “If they’ve opted in for offers, send them offers. If they’ve opted in for a newsletter, send them a newsletter. But explain to them the benefits of what they’re going to be receiving when you’re asking them to opt in, and then deliver on that promise.”
5. Hire a writer
Much of an email’s effectiveness comes down to how well it’s written. As the owner, you may know more about your business and its products than most, but that doesn’t mean you’re the best at writing about them. Hiring a writer who’s experienced in compelling people to click will save you time and improve your campaign’s success rate.
“If you’re not a good writer, get a copywriter,” suggests Hard Edge’s Palmer. “If you need to do a lead story every time, and you never get around to doing it, hire somebody. It might only cost you a few hundred dollars, but then you’re getting good, reasonable content. You’re giving something to the customer, and then you’ve got your opportunity to sell to them at the same time.”
5 great tips to increase your Twitter followers!
The following has been taken from NETT Magazine: http://nett.com.au/sales-marketing/five-tips-to-increase-your-twitter-followers/
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It’s easy to get set up on Twitter, but much less straightforward to gain impressive numbers of followers. While this isn’t the be-all and end-all of the platform, it does help to garner some credibility. Here are five tips to help you boost your Twitter stream.
1. Publicise your existence on Twitter
You need to let your friends, site visitors and customers know that you’re on Twitter. If no-one knows you’re on there, no-one will follow you.
“Put a ‘follow me’ link on your website, and add your twitter handle to your email signature, business cards and any other collateral where you have your phone number and email address,” suggests Tim Barnett, managing partner of 2BInteractive. “If you want to try something a little more advanced, add a live Twitter feed on your site.”
2. Follow people of interest to you
Unless you’re Donald Trump, very few people are going to follow you simply because you have an account. Remember that Twitter is fundamentally social, so seek out account-holders of interest to you and your business, and follow them.
“Start following other people and they will often reciprocate,” continues Barnett. “Start communicating, tweet regularly and participate in other conversations – if you have something interesting to say, people will follow you.”
Particularly focus on relevant Twitter users that have significant follower-bases. If they like the look of your business and like what you’re doing online, they’ll let their followers know by responding to your input, and maybe even following you back.
3. Post engaging tweets
Once you’ve started following people, start crafting tweets that are relevant to the interests of customers and other businesses in your industry.
“Being seen as someone who’s the go-to person, or the authority on a topic, is a great way to increase a following, because other users will start recommending you. People will automatically want to engage with people who are at the top of their game,” says freelance digital strategist Emily Doig.
The 140 characters in each post needn’t be a writer’s masterpiece, and it doesn’t have to be a witty aphorism penned by you. A successful tweet could just as easily point out a pertinent piece of news, or a blog post with advice your followers would find interesting. If your followers like it, they’ll retweet it to their followers, and this impacts positively on your credibility.
“By having people reading your content, and sharing you as a Twitter user with their followers, you become someone worth following, and someone who can be trusted online,” explains Doig.
4. Be authentic
Authenticity is crucial for success on Twitter, as with all social media.
“What [Twitter] is doing is humanising an organisation for us, allowing us to ask questions directly to a human being if we want, but also allowing us to maintain our distance if we want,” says Alister Cameron, CEO of Cameron Creative. “Some people that you watch and their tweeting, blogging and Facebook behaviour tends to look like a series of headlines and cheesy quotes, and so forth. They’re just trying to establish a baseline of activity, but they’re missing the mark.”
It’s not difficult to tell if a business isn’t being authentic, and this will work against rising follower numbers.
“Potential customers study your organisation, look at your social media, and they gather a sense of what the culture of the organisation is like, a sense of what matters to you,” says Cameron. “They’re looking of those marks of authenticity. One of those is that you’re not just constantly just hammering your product, that there is evidence that you’re actually willing to engage people. When you have a reply on Twitter, you actually respond to it, you don’t just blast stuff out there.”
5. It’s not all about Twitter
It also helps to remember that Twitter isn’t the be all and end all of your online marketing strategy (unless you run a company like Curbside Cupcakes). In order for any social medium to generate new customers for a business, it has to centre around and point to a more substantial online presence like a blog or a website.
“If you don’t have a site for them to click through to, it’s probably not worthwhile engaging with people online, because you need a destination for them,” says Doig. “The whole thing is to convert them into somebody that becomes an ambassador or an advocate for you and your brand. If you don’t have anywhere for them to go, then it’s pointless.”
Without a dedicated site to direct people to, any attention gained with Twitter won’t be retained. If all of your social efforts point to a sound online presence, people will be more likely to place their faith in your business. The number of your followers, as well as the level of interaction you have with them, reflects that.
ENDS
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7 Creative ideas for shooting Youtube videos
Thanks to http://www.howtoliveonline.com/2007/09/7-creative-ideas-for-shooting-youtube-videos-14-samples.html for providing the following content.
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Videos are sweet only when they are short and crisp. I would NOT sit in front of my PC to watch your 1 hour video that drags on and on endlessly without any point. How do you shoot such short, yet captivating videos? Here are some cool ideas to unleash your creative power. I have given some sample video links (from youtube, all work-safe) for each idea to inspire you. The world is getting ready to watch your videos, Savvy?
Before we begin some basic video tutorial links. Tips on using Windows Movie Maker for editing movies.
Windows Movie Maker Video Editing Tutorial
How To Make Videos Using MSPaint and Windows Movie Maker
YouTube Video Tutorial #2 – Windows Movie Maker tips
1. Time lapse video
Time lapse videos are easy to make – you keep your camera mounted on a place (a street corner or at your office) and start recording. After certain duration, stop recording and bring to the editing room. In your favourite video editing software, fast-forward the video to at least 100 times fast. Then add a background score, thats it.
2. Interviewing someone
Prepare 10 questions to interview someone (if the person is a girl, you will get lot of views), and do a timed 1-minute interview. You can make the questions such that the respondent can answer with just a “Yes” or “No”. Or ask a question to many people, say, ‘Who would you like to see as the next president of USA?’ – ask people answer this question with videos (video replies).
3. Provide your own tips
Start recording your camera and go in front and give some tips to the world. Yes, you can provide funny tips on a specific area of your expertise. Choose a wild topic such as, “10 ways to save yourself when a hungry Rhinoceros chases you”, “Things to do when you are stuck in 10,000 BC”, “10 things that you want to know about Australia” or “Tips for organizing a bachelor party”. Be creative and think of some wild topic, it should inspire your viewers to post replies and comments.
4. Playing with texts
Use MS powerpoint slides to make compelling statements. Print them and show them in front of the camera and remove one page at a time (give enough time to readers to read the print), end with a final punch line. Add background music to the video and upload it.
5. Screen capture your Desktop activities
Install good screen capture software, first. Start the screen capture software to record any screen activities you do on your PC. Paint a drawing or doodle in Photoshop. Or just simply browse as you normally do. Or just type something – a letter, or a blog post. Stop the screen capture recording, edit the movie (use fast-forward technique) and add some peppy music as the background score. That’s it you have made a very cool movie for Youtube.
6. Make an Advert
Shoot an advert or a television commercial for McDonalds, KFC or for the poor Microsoft. Write your own script, draw a storyboard – use existing videos and your own voice and music. When you are making and advert on a well-known global brand, you are bound to get lot of viewers (and criticisms). Who knows, the MNCs would make a way to your door to sign you up (ok, I was kidding!).
7. Dub for someone
Get some videos where political leaders make a speech or famous celebrity giving an interview to someone. Now, strip off the celebrity speaker’s voice (use volume mute in your video editing software) and add your own voice and a funny one-line. Mix different questions and use some funny one-liners from stripped from old James Bond movies.
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Creative Facebook Timeline Cover Photos
We came across this article which we thought was great. It shows 16 creative ways to make a unique facebook timeline cover photo.
http://www.socialmediaexaminer.com/16-creative-ways-to-create-your-facebook-timeline-cover-photo/
Enjoy!
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NEW Facebook Timeline
We think the new Facebook timeline is brilliant! It sets the scene for social media moving forward into the future and it is really integrating the feel of a personal website and blog (combined) to the profile of all facebook users.
If you haven’t yet seen it – check it out and trial it (You will have a 7 day preview before it gets published which is great) – http://www.facebook.com/about/timeline
ONEOUT CREATIVE
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Social Media Statistics for November 2011 – Facebook, YouTube, Twitter, Blogspot and much more!
Social Media Statistics Australia – November 2011
Social Media is booming and the stats for November in Australia prove it. Thanks to http://www.socialmedianews.com.au/social-media-statistics-australia-november-2011/ the stats can be found below;
UAVs = Unique Australian Visitors to the site
1. Facebook – 10,659,580 users / 13 million UAVs
2. Youtube – 11 million UAVs / mo (up 1,000,000)
3. Blogspot – 3.8 UAVs / mo (down 300,000)
4. LinkedIn – 2 million UAVs / mo (down 200,000)
5. Twitter – 1.8 million UAVs / mo (steady)
6. WordPress.com – 1.6 million UAVs / mo (down 200,000)
7. Flickr – 1.1 million UAVs / mo (steady)
8. Tumblr – 1 million UAVs / mo (steady)
9. MySpace – 560,000 UAVs / mo (down 60,000)
10. Google Plus – 540,000 Users (up 38,000)
11. Reddit – 160,000 UAVs / mo (steady)
12. StumbleUpon – 150,000 UAVs / mo (steady)
13. Digg – 92,000 UAVs / mo (down 1,000)
14*. Foursquare 58,000 UAVs / mo (down 5,000)
15. Delicious – 48,000 UAVs / mo (down 21,000)
16*. Gowalla – no data, May 2011 was 9,500 UAVs / mo
Some additional sites include;
TripAdvisor – 240,000 UAVs / mo
Klout – 27,000 UAVs / mo
* = Mobile Applications
Stats courtesy: Google DoubleClick Ad Planner tool and Checkfacebook.com
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